Customer discovery that drives action
Customer discovery that drives action
Better products start with deeper empathy. Pinpoint turns customer calls into clear opportunities - so you can reduce risk and build with confidence
Pinpoint turns customer calls into clear opportunities - so you can reduce risk and build with confidence
Planning
Interviews
Would love a transcription tool that I can actually rely on!
Desire
Analysis
Manually creating insight reports makes the process slow
Pain
Reporting
Pasting insights into Miro is a massive time killer
Pain
Built from our experience at
Built from our experience at
Raimon Martin
Lead Product Manager, Innovamat
Plan
Guide your discovery with purpose
No more research chaos - Pinpoint helps you track assumptions, validate insights, and guide discovery with clarity.
Great discovery starts with great questions
Create and prioritize research questions that act as a north star for your team’s findings.
Get answers without the heavy lifting
See how research connects to key questions - no more static reports or insights that get lost!
Plan
Guide your discovery with purpose
No more research chaos - Pinpoint helps you track assumptions, validate insights, and guide discovery with clarity.
Great discovery starts with great questions
Create and prioritize research questions that act as a north star for your team’s findings.
Get answers without the heavy lifting
See how research connects to key questions - no more static reports or insights that get lost!
Plan
Guide your discovery with purpose
No more research chaos - Pinpoint helps you track assumptions, validate insights, and guide discovery with clarity.
Great discovery starts with great questions
Create and prioritize research questions that act as a north star for your team’s findings.
Get answers without the heavy lifting
See how research connects to key questions - no more static reports or insights that get lost!
Understand
See customer challenges in greater context
Go deeper than surface-level insights—Pinpoint maps pain points and unmet needs to a simple, beautiful customer journey map
Find the top insights instantly
AI transcribes, analyzes, and extracts key pain points, needs, and user sentiment—delivering crystal-clear customer snapshots.
Spot hidden trends across conversations
AI uncovers recurring pain points and patterns, mapping them visually so you can prioritize the biggest opportunities.
Understand
See customer challenges in greater context
Go deeper than surface-level insights—Pinpoint maps pain points and unmet needs to a simple, beautiful customer journey map
Find the top insights instantly
AI transcribes, analyzes, and extracts key pain points, needs, and user sentiment—delivering crystal-clear customer snapshots.
Spot hidden trends across conversations
AI uncovers recurring pain points and patterns, mapping them visually so you can prioritize the biggest opportunities.
Understand
See customer challenges in greater context
Go deeper than surface-level insights—Pinpoint maps pain points and unmet needs to a simple, beautiful customer journey map
Find the top insights instantly
AI transcribes, analyzes, and extracts key pain points, needs, and user sentiment—delivering crystal-clear customer snapshots.
Spot hidden trends across conversations
AI uncovers recurring pain points and patterns, mapping them visually so you can prioritize the biggest opportunities.
Act
Align your team on key insights
Share top insights, integrate with your tools, and ensure discovery directly informs design and delivery.
Share insights, drive decisions
Pinpoint makes it easy to share key learnings, helping teams align around real customer evidence.
Get on the same page, instantly
Create shareable boards that your teams can view, comment, and quickly align to move from insights into action.
Act
Align your team on key insights
Share top insights, integrate with your tools, and ensure discovery directly informs design and delivery.
Share insights, drive decisions
Pinpoint makes it easy to share key learnings, helping teams align around real customer evidence.
Get on the same page, instantly
Create shareable boards that your teams can view, comment, and quickly align to move from insights into action.
Act
Align your team on key insights
Share top insights, integrate with your tools, and ensure discovery directly informs design and delivery.
Share insights, drive decisions
Pinpoint makes it easy to share key learnings, helping teams align around real customer evidence.
Get on the same page, instantly
Create shareable boards that your teams can view, comment, and quickly align to move from insights into action.
Save over 10 hours per week
On synthesizing interviews and updating journey maps
Cut research cycles by 50%
By aligning on priorities faster and rapidly sharing insights
Uncover 5+ new opportunities
From your customers every week, absolutely free!
Save over 10 hours per week
On synthesizing interviews and updating journey maps
Cut research cycles by 50%
By aligning on priorities faster and rapidly sharing insights
Uncover 5+ new opportunities
From your customers every week, absolutely free!
Save over 10 hours per week
On synthesizing interviews and updating journey maps
Cut research cycles by 50%
By aligning on priorities faster and rapidly sharing insights
Uncover 5+ new opportunities
From your customers every week, absolutely free!
Raitis Linde
Design Team Lead, Toggl
What makes Pinpoint different?
Pinpoint bridges the gap between research and execution, turning interviews into clear, actionable outcomes.
Pinpoint
Other tools
Customer Snapshot (1-Pager)
Creates a quick, digestible summary of each conversation with key takeaways
-
AI-Driven Sentiment & Theme Analysis
Identifies patterns and emotions across interviews
(Limited)
Automated Journey Mapping
Maps opportunities directly to customer journeys for context
-
Generates Actionable Outputs
Turns insights into tangible, ready-to-use outputs like user stories and personas
-
Connect Insights to Strategy
Ties findings back to key research questions for better decision-making
-
Seamless Collaboration & Stakeholder Alignment
Insights are easy to share, helping teams align quickly
-
Designed for Fast-Paced Product Teams
Built specifically for teams needing quick, actionable insights
-
What makes Pinpoint different?
Pinpoint bridges the gap between research and execution, turning interviews into clear, actionable outcomes.
Pinpoint
Other tools
Customer Snapshot (1-Pager)
Creates a quick, digestible summary of each conversation with key takeaways
-
AI-Driven Sentiment & Theme Analysis
Identifies patterns and emotions across interviews
(Limited)
Automated Journey Mapping
Maps opportunities directly to customer journeys for context
-
Generates Actionable Outputs
Turns insights into tangible, ready-to-use outputs like user stories and personas
-
Connect Insights to Strategy
Ties findings back to key research questions for better decision-making
-
Seamless Collaboration & Stakeholder Alignment
Insights are easy to share, helping teams align quickly
-
Designed for Fast-Paced Product Teams
Built specifically for teams needing quick, actionable insights
-
Enterprise-Grade Security & Compliance
Enterprise-Grade Security & Compliance
Pinpoint meets the highest security standards, including GDPR, SOC 2, and Europe DSA compliance.
Pinpoint meets the highest security standards, including GDPR, SOC 2, and Europe DSA compliance.
Book a demo
Book a friendly demo with the co-founder, and see how pinpoint can supercharge your discovery!
Book a demo
Book a friendly demo with the co-founder, and see how pinpoint can supercharge your discovery!
Book a demo
Book a friendly demo with the co-founder, and see how pinpoint can supercharge your discovery!
True customer empathy starts here
Discover better opportunities, so you can make smarter product bets with confidence.
Built from our experience at